Greater Kingston Curling

The Grand Slam of Curling’s Player’s Cup is coming to Slush Puppie Place December 15th - 20th, 2026. These events average over 20,000 spectators over the course of the week and provide an opportunity for local businesses to align themselves with the event. This is a chance to provide national exposure for your company and directly capitalize on the influx of tourists from out-of-town who will be attending the event. 

 

The Grand Slam of Curling events will have the most extensive television coverage in their history. Sportsnet is expanding its coverage and will televise three draws daily from Tuesday through Friday at every event. The action then moves to CBC, the free CBC Gem streaming service and Sportsnet+ for Saturday's playoff games, before returning to Sportsnet for the championship finals on Sundays.

 

The local sponsorship rate card with sponsorship tiers can be found here.

 

Let us break down the sponsorship tiers not just by features—but by what they actually do for your business. 

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Premium – $50,000 | National Exposure + Client Experience 

If your business operates across multiple markets or is looking to expand within Canada, this is your lane. 

• On-ice logos in prime broadcast positions = national TV visibility on Sportsnet 

• Streaming ads during broadcasts = repeated brand impressions globally (Canada, US, UK, EU, Asia) 

• 2 rink boards + scoreboard integration = constant in-person visibility 

• 8 tickets + 4 VIP passes = premium client hosting opportunity 

• Volunteer jacket branding = unique, high-frequency exposure throughout the venue 

 

This package is built for companies who want to own attention nationally and globally, while also hosting top clients in a high-end, memorable setting.

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Gold – $25,000 | National Reach + Strong Brand Positioning 

Ideal for businesses expanding across Ontario or looking to solidify their reputation regionally. 

• Broadcast ads + rink board presence = national exposure on Sportsnet and in-venue visibility 

• 6 tickets + 2 VIP passes for entertaining key clients or partners 

• Full integration across event marketing and digital channels 

 

You’re getting nation-wide visibility through broadcast + a strong in-venue presence—plus the ability to turn the event into a relationship-building tool.

 

 

Silver – $10,000 | Regional Awareness + Targeted Visibility 

For businesses targeting Eastern Ontario or similar regional markets. 

• Rink board branding (consistent exposure all event long) 

• Streaming ad presence 

• 4 tickets + 2 VIP passes 
   

This is about staying top-of-mind in your region while still tapping into broadcast exposure—and having enough access to bring clients into the experience.

 

 

Community – $8,000 | Local Impact + Brand Alignment 

Perfect for Kingston-based businesses that want to be seen as community supporters. 

• Strong in-venue visibility + digital signage 

• 4 tickets + 2 VIP passes 

• Recognition across social and live mentions 
   

This positions your brand as part of the fabric of the community, while still giving you the ability to host clients or reward staff with a great experience.

 

 

Bronze – $5,000 | Consistent Local Presence 

A solid entry point for small to midsize businesses. 

• 10 x 10 booth in venue to engage fans + signage 

• 4 tickets 

• inclusion across event channels
   

This is about showing up, being visible, and starting conversations – especially valuable for service-based businesses looking to generate leads locally.